Thousands of scientists, researchers, and industry leaders from around the world gather at the SOT Annual Meeting and ToxExpo each year, providing a valuable opportunity for those wishing to communicate with their target audience. Whatever message one intends to broadcast, it is important to consider how most effectively to reach such a vast quantity of attendees within only a few short days.
SOT offers various opportunities that allow organizations to place messaging directly in front of their target audience. Items such as attendee lanyards, bags, and keycards place messaging directly in the hands of SOT attendees, providing tactile interaction. To pack more of a visual punch, bold artwork and messaging can be applied to escalators, floor stickers, and ads on ToxExpo show floor locators. Organizations wishing to leverage the Society’s digital tools might be attracted to ads placed in the SOT Event App, Wi-Fi welcome banners, or SOT Program.
When planning their presence at ToxExpo, organizations should clearly define their messaging and identify an appropriate communication strategy. SOT is pleased to provide organizations with a variety of solutions to the challenges that large-scale event marketing presents.