In 2011, the Society of Toxicology conducted an SOT Member Communiqué Newsletter Readership Survey that advised of the need to present member communications in a number of ways appropriate to the diverse membership of the Society. Following the survey, the SOT Communiqué Newsletter Blog was implemented. We are now seeking your response as to your level of satisfaction with these changes and recommendations for next steps.
The SOT Communiqué Newsletter is now prepared and disseminated in several formats. One of these “formats” is the Communiqué Newsletter Blog that delivers news topics in the most timely fashion. The Blog includes from three to seven articles disseminated weekly via the SOT ToXchange platform with an email announcement to Communiqué Blog subscribers. These articles also are available on the SOT website, on the SOT Facebook page, and via the Toxicological Sciences journal website. Blogs are the primary building blocks of the quarterly Communiqué, which is disseminated via an SOT Broadcast email message, and posted on the SOT website. Many of the articles in the quarterly newsletter also are released as weekly Blogs, but not all.
The articles in the quarterly SOT Newsletter can be accessed through a complete Table of Contents or by downloading a pdf version of the Communiqué Newsletter Blog. All articles are readily searchable either through the ToXchange platform or via the SOT website. While we know from our previous surveys and statistical reports that the membership is reading the Blog articles, there is still a need to raise awareness about these communications tools. Central to this process is receiving your input regarding your level of satisfaction with the Communiqué Newsletter Blog and any recommendations you may have for modifications. Each year, the Special Issue of the Communiqué Newsletter Blog also is printed and mailed to SOT members, which will continue.
The 2013 SOT Readership Survey is now open and will close on Monday, July 1. We will compile and analyze your responses and report the findings by Monday, August 5. Thank you in advance for providing us with your assessment and recommendations.
Judith T. Zelikoff, SOT Editor, Communiqué Newsletter Blog